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Let's face it, as a marketing leader, you're juggling more balls than a circus performer. Between...
Most businesses treat Service Hub like a pure support tool. Tickets come in, agents respond, and that’s it. But if you look closer, Service Hub has massive potential for account management—especially for SMBs who want to strengthen customer relationships without adding headcount.
Here’s how smart teams are using it to keep customers engaged long after the deal closes.
1. Tracking Account Health With Tickets
Every open ticket is a pulse check on customer satisfaction. By monitoring the type, frequency, and severity of tickets per account, you can proactively spot which customers are thriving and which ones are at risk.
Why it matters: Your AMs don’t need to guess which accounts might churn—they get a live feed of health signals right inside HubSpot.
2. Automating Renewal Reminders
With workflows tied to ticket activity, you can set up automated nudges for account managers when renewal dates are approaching. Combine this with recent ticket history and customer feedback to drive smarter renewal conversations.
Why it matters: Renewal calls are backed by context, not blind outreach. That builds trust and helps AMs close renewals faster.
3. Building Expansion Plays From Feedback
Service Hub feedback tools can surface unmet needs—things customers want but aren’t buying yet. That’s gold for account managers looking to upsell or cross-sell.
Why it matters: Instead of generic upsell pitches, AMs can point to real customer requests and offer the right solution at the right time.
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The Bottom Line
Account management is about being proactive, not reactive. Service Hub arms your team with the data and workflows they need to stay ahead of customer needs. That means higher renewals, more expansion revenue, and stronger long-term relationships.
At Huntscape Operations Partners, we help SMBs unlock this exact kind of hidden value from HubSpot. If your account managers are flying blind, let’s fix it.
👉 Talk to us about optimizing Service Hub for account management
