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HubSpot's New Site Speed Dashboard: A Step-by-Step Guide

Website speed is a critical factor in user experience and SEO. Slow-loading websites can drive visitors away and negatively impact your search rankings. To help address these challenges, HubSpot has introduced the Site Speed Dashboard, a tool that provides real user data to evaluate your website's performance against Core Web Vitals metrics. This guide will walk you through how to access the dashboard, analyze connected domains, and optimize your site speed.

What is the HubSpot Site Speed Dashboard?

The Site Speed Dashboard is designed to help HubSpot users measure and improve their website’s performance. It evaluates key metrics like First Contentful Paint (FCP), Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and more. These metrics are part of Google's Core Web Vitals, which play a significant role in determining your website’s ranking on search engines.

With this tool, you can:

  • Analyze the overall performance of your domain or specific pages.
  • Track trends in Core Web Vitals over time.
  • Identify areas for improvement to enhance user experience.

Step-by-Step Guide to Accessing the Site Speed Dashboard

Follow these steps to start analyzing your website's performance:

1. Log into Your HubSpot Account

  • Navigate to your HubSpot account and click on your account name in the upper-right corner.
  • Locate your account ID beneath your account name.

2. Access the Dashboard

  • Open a new browser tab and go to app.hubspot.com/site-speed/[account-id]. Replace [account-id] with your actual account ID.

3. Select a Domain or Page

  • To analyze a domain:
  • Click the dropdown menu labeled Select a domain at the top of the page.
  • Choose the domain you want to analyze and click Analyze.

4. Set a Date Range

  • Use the date picker at the top of the page to select a rolling date range (e.g., Today or Last 30 Days) or customize a start and end date for specific insights.

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What Types of Domains Can You Analyze?

The Site Speed Dashboard allows you to analyze:

  • Domains hosted on HubSpot: These include websites built using HubSpot’s CMS platform.
  • External domains connected to HubSpot: If you've installed HubSpot’s tracking code on external sites, they can also be analyzed for performance metrics.

This flexibility ensures that whether your website is fully hosted on HubSpot or partially integrated, you can gain valuable insights into its speed and user experience.

Understanding Site Speed Reports

The dashboard provides several reports:

  • Performance Overall: this report analyzes the overall performance of your page or domain.
  • Core Web Vitals Trends: this report tracks core web vitals - the different key metrics that measure site speed. It's recommended to aim for Good core web vitals in 75% of visits.
  • Sessions by country: this report tracks your core web vitals by the country associated with the visitor's IP address.
  • Sessions by device type: this report tracks what percentage of your site visits are occurring on different devices.
  • Largest Contentful Paint: this report measures the time it takes for the largest element on the page to render. For the best user experience, this element should appear within 2.5 seconds of the page starting to load for 75% of page visits.
  • First Contentful Paint: this report FCP tracks how long it takes for the initial page ender to complete. It helps calculate consumers' initial visual impressions.
  • Time to First Byte: this report measures the time it takes a user's browser to receive the first byte of a response from the server after making a request.
  • Interaction to Next Paint: this report measures how long it takes for your site to react to the first thing a person does - for example, clicking a button.
  • Cumulative Layout Shift: this report measures web page element stability. For example, buttons that change position before users can click them would contribute to a poor CLS score.
  • Page Performance: this report shows core web vitals of individual pages.
  • Render Strategy: this report measures to what degree your page visits are pre-rendered. Pre-rendered pages are static versions of pages that are stored locally to improve page loading speeds. Learn more about rendering in HubSpot's developer documentation.

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Why Use HubSpot’s Site Speed Dashboard?

Optimizing site speed is essential for retaining visitors, improving conversions, and ranking higher on search engines. Here’s why this tool stands out:

  • It uses real user data rather than simulated tests.
  • It integrates seamlessly with your HubSpot account.
  • It provides actionable insights tailored to both domains and individual pages.

By leveraging this dashboard, you can ensure that your website delivers an exceptional user experience while staying competitive in SEO rankings.

Final Thoughts

HubSpot’s Site Speed Dashboard is a powerful tool for businesses looking to optimize their website performance. Whether you're analyzing domains hosted on HubSpot or external sites connected via tracking code, this dashboard offers detailed insights that can guide improvements in load times and user experience.