Content Remixing Isn’t New - It’s Just Smart

At Inbound this year, HubSpot rolled out “content remixing.” The pitch was simple: take one asset and turn it into many. A blog becomes a video, which becomes a podcast clip, which turns into ten social posts.

Sounds shiny and new, right?

Here’s the truth: marketers have been doing this forever.

The Old Way

Content repurposing has always been the smart way to get more mileage out of your work.

• A webinar becomes a blog recap.

• That blog gets chopped into a newsletter.

• A customer story turns into a quote graphic for LinkedIn.

The problem was never the idea—it was the execution.

Traditionally, remixing was a patchwork process:

• Copy-paste jobs between tools.

• Clunky editing in platforms that weren’t built for marketers.

• No real tracking, so you had no idea what was working across channels.

Which meant most SMBs either skipped it entirely or burned out trying to do it manually.

The New Way

What HubSpot is really doing here isn’t inventing something new—it’s streamlining it.

By putting remixing capabilities directly inside the CRM, you can:

• Keep content organized instead of scattered across drives and inboxes.

• Tie everything back to campaigns so your remixing isn’t random—it’s aligned with goals.

• Measure impact across formats to see which version of your content is actually driving leads and sales.

That last one is the real game-changer. For most SMBs, the biggest frustration isn’t making content. It’s knowing whether it did anything.

Why It Matters for SMBs

If you’re running lean, content remixing isn’t a “nice-to-have”—it’s survival. You don’t have time to reinvent the wheel every week.

Here’s the rub: the breakthrough isn’t the technology. The breakthrough is the discipline of actually doing it.

• Record a podcast? Don’t let it live and die in Spotify. Slice it into clips for LinkedIn.

• Write a blog? Don’t stop there. Pull three insights for an email campaign.

• Shoot a customer testimonial? Turn it into a case study, a quote card, and a short clip for your website.

This is what big brands have been doing behind the scenes for years. HubSpot’s new feature just makes it accessible—and manageable—for smaller teams.

A Real-World Example

Let’s say you publish one solid blog per month. On its own, that’s 12 touchpoints in a year. Not bad.

Remix it, and suddenly you’ve got:

• 12 blogs

• 12 LinkedIn posts

• 12 short videos (pulled from the same content)

• 12 newsletter snippets

That’s nearly 50 touchpoints a year from one piece of content per month.

It’s not magic—it’s math. And it’s a whole lot easier when the tools to organize and track it live inside the same platform your team is already using.

The Huntscape Take

“Content remixing” isn’t a new idea. It’s just smart execution.

The challenge for SMBs isn’t whether the tech exists—it’s whether the team will use it consistently.

👉 The winners won’t be the companies who chase the next shiny feature. They’ll be the ones who build the muscle of using what’s already there to stay top of mind with their customers.

At Huntscape, we cut through the jargon and help SMBs actually put these systems into practice. Because a tool that isn’t used consistently isn’t a solution—it’s shelfware.

See how we help small businesses turn HubSpot into a real growth engine here: Huntscape Ops.