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If you're leading a sales team, you know that keeping track of performance, setting clear goals,...
Most people think of Service Hub as a tool for support teams only. But in reality, it’s also a hidden weapon for sales. If you’re a small or mid-sized business, you might be under-utilizing Service Hub by not extending its power into the sales process.
Let’s break down a few unique use cases that prove Service Hub isn’t just for customer service.
1. Support Tickets as Pre-Sales Intelligence
When a prospect opens a support ticket before becoming a customer (think technical pre-sales questions or product fit clarifications), Service Hub ensures your sales team has visibility. Instead of siloed conversations, your reps can see every single touchpoint directly in the CRM.
Why it matters: Your sales team walks into every conversation fully prepared, already knowing the customer’s pain points and concerns.
2. Automating Escalation Between Sales and Support
In many SMBs, there’s a blurry line between “support issue” and “sales opportunity.” With Service Hub workflows, you can auto-assign tickets tagged as “expansion” or “upsell” directly to the right account executive.
Why it matters: No more dropped handoffs between service and sales. Every upsell opportunity gets followed up.
3. Turning Customer Feedback Into Sales Content
Service Hub’s feedback tools capture direct customer voice. Sales teams can use those insights as real-world proof points in their outreach.
Why it matters: Your reps don’t just say, “Our product is great”, they say, “Here’s what customers like you actually said last week.”
Screenshots and Resources
The Bottom Line
If you’re only using Service Hub for “after-the-sale” support, you’re leaving revenue on the table. The real power comes when Service Hub is fully embedded in your go-to-market motion. Sales, marketing, and service aren’t three different teams—they’re one connected revenue engine.
At Huntscape Operations Partners, we help SMBs get every ounce of value out of HubSpot. If your team is struggling to connect the dots between sales and service, let’s talk. We’ll make sure your HubSpot setup isn’t just “working”—it’s driving revenue.
