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Here’s a clear, no‑BS comparison of HubSpot Marketing Hub vs Pardot

Pricing Overview

Platform Entry Tier Mid Tier Top Tier
HubSpot Marketing Hub Starter: ~$20/mo per seat 🟢includes 1 seat Professional: $890/mo (3 seats incl.) Enterprise: $3,600/mo (5 seats incl.)
Pardot Marketing Cloud Account Engagement Growth: $1,250/mo (10k contacts) Plus: $2,500–$2,750/mo Advanced: $4,000–$4,400/mo

What You Get

  • HubSpot includes forms, landing pages, email marketing, marketing automation, ad management, social tools, bots, reporting, CMS, ABM, multi-touch attribution, predictive scoring, and AI workflows — all within one platform.

  • Pardot (Growth plan) covers email marketing, A/B testing, lead nurturing, lead scoring, landing pages, and basic automation. Mid-tier adds dynamic content, more automation rules, advanced analytics, and CRM sync.
    Higher tiers add AI-powered insights and business unit support. 

Hidden & Add‑On Costs

  • HubSpot: Costs rise with added seats ($50/pro seat, $75/enterprise seat) and marketing contacts ($50–$250/1k contacts).

  • Pardot: Requires Salesforce CRM license (extra cost), plus bells and whistles like B2B Analytics ($3k/mo), Salesforce Engage ($50/user/mo), additional contacts ($100/10k/mo).

Which One Makes Sense?

  1. Budget entry point:

    • HubSpot―~$890/mo (3 seats), plus contact tiers

    • Pardot―$1,250+/mo (CRM license required)

  2. Platform integration:

    • HubSpot is an all-in-one stack with CRM, CMS, marketing, sales, and ops all in one UI.

    • Pardot is a separate module requiring full Salesforce CRM and often extra connectors.

  3. Complexity vs. usability:

    • HubSpot’s tools are marketer-friendly and turnkey.

    • Pardot scales in power — but needs heavier lifting for setup, integrations, and analysis.

In Summary

  • If you're SMB-sized and want a seamless, integrated, self-serveable marketing stack, HubSpot offers massive value from $890‑$3,600/mo — all in one place.

  • If you're already deep in Salesforce and can afford $1,250+ plus CRM licensing and add-ons, Pardot may fit. But the total cost often climbs quickly, especially once you load add-ons.

Your Move

  • HubSpot often wins on simplicity + value for SMBs.

  • Pardot only makes sense if you're all‑in on Salesforce and your team can handle the complexity + extra cost.

 
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