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AI Video Platform: Synthesia for SMBs

Picture of Garrett Hunt

Synthesia is using an AI-powered platform to simplify the production of high-quality videos.  They have customizable avatars and text-to-speech technology, making it easier to obtain professional-looking content that is affordable.

Key Features:

  • AI Avatars & Personalization: Customize avatars to your brand and deliver your messages in multiple languages. You can even upload yourself (which is awesome)
  • User-Friendly Interface: Easy-to-use tools without technical expertise. It still takes a time to get familiar with and figure out navigation. Just like any new tool
  • Cost Efficiency: They have packages for all business sizes from free on up.
  • Seamless Integration: They claim to integrate seamlessly but I have not tested that since I am not a developer. If it is true then it is a win
  • Scalability: It seems to me that scalability is the primary thought here.  I mean, what business does not want a tool that grows with you and encourages value-added sales? Right?

Benefits for SMBs:

  • Enhanced Engagement: Personalized videos to help differentiate you from everyone else.  If you throw a rock in any direction there are 3 companies that provide similar products or services.  This may help you stand out.
  • Efficient Production: The video I created come out “rapido”.  I could not believe how fast it pumped the video out. Rapid video creation accelerates response times and adapts content quickly.
  • Consistent Branding: It does a great job of keeping your branding consistent through the entirety of the video. I know one less thing to worry about is good for me.

Considerations:

  • Cost Analysis: Similar to Hubspot the free version gives you a good taste and can be useful but it does make you want more. Damn their good marketing
  • Content Limitations: May not offer the same level of customization as a SundaySky but it also does not cost you a kidney either.

Conclusion: Synthesia is a cost-effective solution for SMBs looking to streamline video content creation. Its user-friendly but still should be weighed agains your budget and goals for content.

 

Click here to check out Synthesia