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How HubSpot’s Latest Betas Make Life Easier for Small Businesses

Written by Huntscape | Jan 20, 2025 6:11:27 PM

Running a small business means wearing a dozen different hats at any given moment. Whether you're handling sales, marketing, operations, or customer service, the last thing you need is clunky software slowing you down. HubSpot’s latest beta features are all about making your day-to-day smoother, saving time, and reducing frustration. Here’s how these new updates can help you focus on growing your business instead of wrestling with your CRM.

1. Autosave Properties: No More Lost Data

Ever updated a contact or deal in HubSpot only to get distracted, close the tab, and realize you forgot to hit ‘Save’? That’s a productivity killer. With autosave properties, HubSpot now automatically saves property updates in real time. That means fewer lost changes, less double-checking, and more confidence that your CRM reflects accurate, up-to-date information.

2. Import Find & Replace: Faster Data Cleanup

Importing data into HubSpot can be a headache, especially when you notice inconsistencies—misspellings, outdated terms, or formatting issues. The new Import Find & Replace feature lets you clean up data right inside the import process, instead of having to fix it manually later. This keeps your database clean from the start, saving you time and ensuring better data quality across your CRM.

3. Improved Property Archive Experience: Organize Your CRM Without Fear

As your business grows, so does your list of HubSpot properties. Keeping things clean and manageable is tough when you're afraid of deleting something important. The improved property archive experience makes it easier to organize and declutter your properties without losing historical data. Now, you can confidently archive unused properties while still accessing their past records if needed.

4. User Time Zones for Marketing Content & Index Pages: Smarter Scheduling

Nothing’s worse than scheduling a marketing email or landing page update, only to realize you calculated the time wrong for your audience’s timezone. HubSpot’s new user time zone feature lets you schedule content based on your local time while ensuring it reaches your audience at the right moment, no matter where they are. This is a game-changer for small businesses targeting customers across different regions.

5. New File & Help Entry Points in the Marketing Email Editor: Smoother Workflows

Creating marketing emails in HubSpot is now even easier with new file and help entry points directly in the editor. Instead of hunting around for the right assets or troubleshooting roadblocks, you can quickly access your files and get help when you need it. This means fewer interruptions and a more efficient email creation process, so you can focus on crafting messages that convert.

Final Thoughts

Small businesses don’t have time for inefficiencies. These new HubSpot beta features are all about streamlining workflows, reducing manual tasks, and improving data accuracy—so you can spend less time managing software and more time growing your business. If you’re already using HubSpot, these updates are worth checking out. If you’re not, now’s a great time to see how HubSpot can simplify your operations and help you scale.

Want to dive deeper? Let’s talk about how you can leverage these tools to make HubSpot work even better for your business!

 

In a significant shift that reflects the evolution of their platform, HubSpot is introducing a new seat-based pricing model across all subscription tiers. This change, set to roll out on March 5, 2025, marks a fundamental transformation in how businesses can access and scale their HubSpot implementation. Here's everything you need to understand about these changes and how they might impact your business.

The New Pricing Structure Explained

HubSpot is simplifying its pricing model by introducing two distinct seat types:

Core Seats

  • Provide full edit access to purchased Hubs
  • Include access to HubSpot's AI features and Smart CRM
  • Available across all paid tiers (Starter, Professional, and Enterprise)

View-Only Seats

  • Free and unlimited for paid portals
  • Provide visibility without edit access
  • Perfect for stakeholders who need to monitor but not modify

Key Benefits for Businesses

More Flexible Scaling

One of the most significant improvements is the removal of seat minimums for Sales Hub and Service Hub. This change allows businesses to:

  • Start small and scale gradually
  • Better control their total cost of ownership
  • Adjust their HubSpot investment based on actual needs

Enhanced Accessibility

The new model makes HubSpot more accessible to businesses of all sizes:

  • Five free users included in the Free tier
  • Single seat type (Core Seat) at the Starter level
  • No upfront commitment to a large number of seats

Integrated AI Capabilities

Every Core Seat includes access to HubSpot's AI features, enabling teams to:

  • Create content more efficiently
  • Generate accurate revenue forecasts
  • Produce comprehensive reports
  • Leverage AI-powered workflows across the platform

Unified Team Experience

The new pricing model emphasizes team connectivity through:

  • Centralized access to the Smart CRM
  • Unified view of customer journeys across marketing, sales, and service
  • Seamless collaboration between departments

What This Means for Existing Customers

If you're an existing HubSpot customer, there's no immediate impact. HubSpot is ensuring a smooth transition by:

  • Maintaining current pricing for existing customers
  • Providing time to evaluate and plan for any future changes
  • Offering flexibility in adoption of the new model

Strategic Implications for Your Business

Short-Term Considerations

  • Evaluate your current HubSpot user base
  • Identify which team members need Core Seats versus View-Only access
  • Plan your budget accordingly for the new pricing structure

Long-Term Benefits

  • More predictable pricing as you scale
  • Better alignment between costs and actual platform usage
  • Access to advanced AI features across your entire team

Making the Transition

To prepare for these changes, consider:

  1. Auditing your current HubSpot usage patterns
  2. Identifying essential users who need edit access
  3. Planning your seat allocation strategy
  4. Reviewing your budget allocation for CRM and marketing technology

This pricing update represents HubSpot's commitment to providing flexible, scalable solutions that grow with your business. By simplifying the pricing structure and including AI capabilities across all tiers, HubSpot is positioning itself as a comprehensive platform that can support businesses at every stage of their growth journey.