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How Small Businesses Can Use HubSpot’s Conditional Deal Approvals to Streamline Sales

Written by Garrett Hunt | Jan 26, 2025 4:43:13 PM

For small businesses, every deal matters—but so does maintaining control over pricing, profitability, and contract terms. HubSpot’s new Conditional Deal Approvals feature introduces a way to automate approvals based on predefined conditions, ensuring deals align with business policies while keeping the sales process efficient.

At Huntscape Operations Partners, we help businesses optimize their HubSpot workflows to improve efficiency and increase revenue predictability. This new update is a game-changer for small businesses looking to enforce consistency without slowing down sales.

What Are Conditional Deal Approvals?

Previously, small business owners or sales managers had to manually review every deal, leading to delays, inconsistencies, and approval bottlenecks. Now, HubSpot allows businesses to set custom conditions for deal approvals, automating the process while maintaining control.

With Conditional Deal Approvals, you can:

Automate approval workflows—Deals that meet your conditions move forward without manual intervention.
Control pricing and discounts—Ensure reps aren’t offering discounts that cut into profitability.
Set approval thresholds—Require approval for high-value deals or specific contract terms.
Ensure data accuracy—Prevent deals from closing if critical details (e.g., contract length, payment terms) are missing.

How This Helps Small Businesses

1️⃣ Close Deals Faster Without Sacrificing Control

Small business owners and sales leaders don’t have time to manually approve every deal. By setting approval conditions, only deals that need manual review will require attention—allowing others to move forward automatically.

Example: If a deal is under $5,000 and follows standard terms, it can close without needing approval. But if it’s over $10,000 or includes a high discount, it gets flagged for review.

2️⃣ Prevent Revenue Loss from Excessive Discounts

Many small businesses struggle with reps offering deep discounts to close deals quickly. Conditional approvals help enforce minimum pricing and margin requirements to prevent revenue leakage.

Example: You can require approval for any deal with a discount greater than 15%, ensuring discounts align with profitability goals.

3️⃣ Improve Data Accuracy & Reduce Back-and-Forth

Nothing is worse than finding out a deal is missing key information after it’s already closed. By blocking incomplete deals from moving forward, businesses can ensure contract terms, billing details, and other required fields are properly filled out.

Example: You can prevent deals from closing unless the contract start date and payment terms are entered, ensuring smooth operations post-sale.

4️⃣ Free Up Sales Managers for More Strategic Work

Instead of getting bogged down with approvals, sales managers can focus on coaching reps, refining strategies, and driving bigger deals—not manually approving routine sales.

Example: Instead of approving every deal, a manager only gets involved when a contract exceeds a specific revenue threshold.

How to Set Up Conditional Deal Approvals in HubSpot

Step 1: Define Your Approval Conditions

  • What criteria should require manual approval?
  • Consider deal value, discount percentage, contract length, or missing fields.

Step 2: Navigate to HubSpot’s Deal Pipeline Settings

  • Go to Settings > Objects > Deals
  • Click on your pipeline and find the Deal Stage where approvals are needed.

Step 3: Add Conditional Approval Rules

  • Choose Approval Required and set your conditions (e.g., discount >15%).

Step 4: Assign Approvers

  • Select managers or finance team members to review high-value or discounted deals.

Step 5: Test and Optimize

  • Run test deals through the workflow to ensure the automation works correctly.

Final Thoughts

HubSpot’s Conditional Deal Approvals provide small businesses with the perfect balance of automation and control. Whether you’re trying to speed up sales cycles, enforce better pricing, or improve data accuracy, this feature helps you close more deals—without the headaches.

At Huntscape Operations Partners, we specialize in helping small businesses optimize HubSpot to improve efficiency and increase revenue predictability.

🚀 Need help setting up Conditional Deal Approvals in HubSpot? Let’s optimize your sales process together!

📩 Book a Consultation with Huntscape Operations Partners