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Data Hub — Clean Data + Unified Sources = Power

Picture of Garrett Hunt

Data is the foundation. Without clean, unified data, nothing else works smoothly - AI, insights, sales, marketing, service. Data Hub is HubSpot’s weapon in this fight. If your ops are half-broken now, Data Hub promises to weld them back together.

What’s in Data Hub & What’s New

According to HubSpot’s announcement:

  • Data Studio: Connect to external sources (databases, warehouses, spreadsheets), unify data, and power smarter automation, segmentation, and reporting.

  • Data Quality Tools: Automated routines to find duplicates, standardize formats, fill missing fields, and flag inconsistencies. 

  • Data Hub replaces Operations Hub - more robust, more integrated. 

How to Make Data Hub Work for You

  1. Inventory all data sources

    • CRMs, spreadsheets, third-party tools, etc.

    • Identify where duplicates or mismatched entries happen.

  2. Define your “source of truth”

    • Establish which tools feed what data.

    • Decide what enrichment or external sources are allowed or required.

  3. Set up Data Studio & Quality Rules

    • Map external sources.

    • Build workflows or automation to clean/standardize.

  4. Monitor & iterate

    • Score data quality over time.

    • Watch for alerts.

    • Fix broken flows.

Challenges & How Huntscape Supports

Challenge Why It Gets Messy
Migration pain Different sources often use different naming, formats. Merging them sucks.
Overlap & redundancy Same data exists in 2–3 tools. Which one do you trust?
Decay & drift Data that was clean six months ago is now outdated or wrong

How Huntscape helps:

  • Data source map + clean-up plan.

  • Aligning your tools and data definitions.

  • Operationalizing quality rules so your data remains usable.

Conclusion

Data Hub isn’t just nice-to-have — it’s survival. In the AI era, crappy data = bad automation, bad targeting, and broken trust among teams. The companies that nail data first are the ones winning.

Want to audit your data sources & quality with help so when Data Hub is available, you’ve got everything prepped? Let’s make that your ops baseline.

 
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